web marketing
be seen in all the right places...
Our web marketing solutions can bring you lower costs and greater capabilities for getting your message to a wide ranging audience.
search engine optimisation
You may hear claims offering to achieve top search engine rankings with Google and elsewhere. Unfortunately, unless you are prepared to engage in ‘black hat’ (dirty tricks) campaigns, there are no silver bullets in Search Engine Optimisation (SEO).
As a matter of course we optimise all of our websites to maximise their search engine performance from day one. Nevertheless, recognising that SEO requires regular attention, we also provide SEO services to enhance and maintain a website's performance throughout its life cycle.
email marketing
Whilst SEO is essential for most sites it is not the only option for driving visitors to your site.
Email marketing, carefully managed, will give you a highly effective tool to create immediate interest and drive visitors to your website.
pay per click and Google Adwords
Pay per click and adwords are the online equivalent of off the page advertising. The big difference is you don’t pay just to be there, you only pay when people respond to the advertisement and click through. Again, highly measureable and immediate.
Gencon will be happy to advise on and manage, pay per click and adwords campaigns as part of a comprehensive marketing initiative.
"SEO is a well-defined process that can make a significant difference to the performance of a website or ecommerce business. It is NOT a black art, but it does require an ongoing commitment in order to realise maximum and ongoing benefit."