e-commerce website design for retail
client: Garden Trading
the brief
An established wholesale business, Garden Trading had branched out into online retail. Their initial website was struggling to meet their key business objectives.
- Create an engaging website
- Integrate e-commerce functionality
- Raise visitor numbers and visitor to customer conversion
the solution
- Strong site design to direct visitor focus
- Integrated marketing support to drive traffic
- User friendly e-commerce functionality
Gencon designed the site to allow the product photography to stand out and to ensure visitors are rapidly guided to relevant information. The site design and backend e-commerce functionality were developed to ensure customers can easily make their purchases online.
Email news and bulletin templates were created to raise awareness and interest from both new and existing customers.
the benefits
- Revenues up twenty fold in 4 years
- Customer satisfaction increased
- Returns substantially reduced
- Marketing campaigns are immediately measurable
