Business website design & email campaign for IBM Partner
Client: Triangle Information Management
The brief
Gencon was commissioned to refresh the branding and build a website that would better position the organisation to engage their target corporate clients.
- Refine their branding/positioning
- Generate increased enquiries through online campaigns
- Respond rapidly to the market with updated content
Triangle Information Management is an IBM Business Partner specialising in the development of high quality Business Performance and Enterprise Reporting Solutions.
The work
- Corporate look and feel for the website
- Full content management and download support
- Portfolio of campaign templates
Email templates were designed to support new marketing programmes that would raise awareness, drive visitors to the site and grow enquiries.
The results
The site has only recently been launched but Triangle Information Management is already seeing a pleasing pick-up in site traffic and subsequent enquiries.
Chris Lewis, Managing Director, is expecting great things… “This new site gives us the marketing platform for our next stage of growth. We now have extensive flexibility to update the entire site, shaping the pages as we require. Crucially, we can now be far more dynamic creating and running highly targeted marketing campaigns at short notice. I am confident that the new site will more than pay for itself within three months.”
