Brochure website for logistics, transport & fuels group
Client: Rawlings
The brief
Gencon was commissioned to define and implement a coordinated ‘shop window’ for Rawlings Transport including -
- Brand refresh / definition
- Content managed website
- Sales collateral and stationery
The work
- Brand audit and refinement
- Website redesign and content refresh
- New brochure, folder and stationery
- Fresh photography
This comprehensive project enabled the Gencon team to look at all aspects of how Rawlings Transport is presented to the market.
The first job was to tighten up the way the brand was being used across the business to ensure consistency in all applications including print, web and vehicles.
Next step was the development of a consistent look for the website and printed collateral that would reflect the traditional values of the business whilst projecting a contemporary image. With all of the design concepts complete, new photography was commissioned to bring the project to life.
The results
- Dynamic, engaging look and feel online and off
- Complete control of website content – text and images
- Coordinated portfolio of sales collateral
“Right from the first brief, Gencon have made the whole process easy for us. They have taken as much care with our project as we do with our customers. Had we known that it would be this painless we wouldn’t have put the job off as long as we have – I'm so glad I chose Gencon”.
Paul Rawlings, Managing Director
