Ecommerce website design for home furnishings retailer

Client: Garden Trading

The Brief

An established wholesale business, Garden Trading had branched out into online retail. Their initial website design was struggling to meet their key business objectives.

• Create an engaging website
• Integrate e-commerce functionality
• Raise visitor numbers
• Increase customer conversion

The work

• Strong site design to direct visitor focus
• Integrated email marketing support to drive traffic
• User friendly e-commerce functionality

Gencon designed the site to allow the product photography to stand out and to ensure visitors are rapidly guided to relevant information. The site design and backend e-commerce functionality were developed to ensure customers can easily make their purchases online.

Email news and bulletin templates were created to raise awareness and interest from both new and existing customers.