Create a brand and online presence for the holding company and the individual pubs, ensuring each property, whilst clearly being part of the group, has its own identity.
“…and we need it yesterday.”
A top level site was created for the group with links to the individual pubs. The sites have their own branding and each has full content management allowing the client to edit the copy and the images with ease.
Bespoke photography was commissioned for the sites.
“When we acquire pubs we typically need to refurbish the properties and do a million other things in just a few days. Time really is money. We need partners who ‘just make it happen’. Gencon has ‘just made it happen’ - briefing, design, photography…and delivery”
"The control we now have over our websites is exactly what we need. We can promote events, change menus and photography, all at short notice. Updating our new sites is as easy as changing the specials menu in the bar! We are delighted with the result”.
Angela Brann, General Manager