Stationary, sales collateral & merchandise print design
Client: The Red Devils Freefall Team
The brief
Gencon was commissioned to develop a coordinated design for web and print that would showcase the team and their sponsors -
- Brochure and Poster design
- Stationery
- DVD packaging
'The Red Devils' is the official parachute display team of the British Army. Having relied on corporate sponsorship for many years, the team recently faced the challenge of transitioning to self funding. To survive, the team would have to generate revenues from sponsorship, displays and the sale of tandem jumps… quite a challenge with an economy in freefall.
The work
- Exciting design theme created to run across all media
Achieving the look and feel for both on and offline was a challenge for the Gencon design team. A balance was found that presents the team, the regiment and the army in an appropriate light whilst conveying the excitement of this fast developing sport.
The results
- Increased sponsorship
- Increased tandem jump income
- Coordinated branding across all media
“Gencon has provided the Red Devils Freefall Team with an excellent website and graphic design services for the last 10 years. Last year Gencon launched a new Red Devils website which is second to none. Their support with the website has been a key part of the team's success. Thanks go to everyone at Gencon for their outstanding support.”
Danny Kelly, Red Devils Freefall Team
