Sales & marketing collateral print design for logistics company
Client: Rawlings
The brief
Gencon was commissioned to define and implement a coordinated ‘shop window’ for Rawlings Transport including -
- Brand refresh / definition
- Marketing campaign created
- Sales collateral and stationery
- Content managed website
The work
- Brand audit and refinement
- New brochure, folder and stationery
- 'Top Up' campaign created
- Mail shot leaflet designed
- Fresh photography
- Website redesign and content refresh
The first job was to tighten up the way the brand was being used across the business to ensure consistency in all applications including print, web and vehicles.
Next step was the development of a consistent look for the website and printed collateral that would reflect the traditional values of the business whilst projecting a contemporary image. With all of the design concepts complete, new photography was commissioned to bring the project to life.
The results
- Dynamic, engaging look and feel online and off
- 'Top Up' campaign delivered across the county
- Coordinated portfolio of sales collateral created
Paul Rawlings, Managing Director, Rawlings Transport said “Right from the first brief, Gencon have made the whole process easy for us. They have taken as much care with our project as we do with our customers. Had we known that it would be this painless we wouldn’t have put the job off as long as we have – I'm so glad I chose Gencon”.
