Brand development & logo design for model agency
Client: GSK Models
The brief
Launching a model agency in such a well developed market needed drive, focus, fresh, creative thinking and... a brand that would capture the imagination.
Gencon was commissioned to -
- Develop a distinctive and contemporary brand and logo
- Create a portfolio of printed collateral for offline impact
- Showcase model portfolios with a content managed website
The work
The brand, logo and website were developed to communicate with a highly discerning audience in a clear and compelling fashion. All aspects were considered to portray a stylish, contemporary organisation but with the cache, pedigree and trust of more established brands.
The results
- A contemporary brand on which to build an enduring reputation
- An elegant platform to present high quality photography
- Immediate control of website content – text and images
"Gencon worked hard to build a clear understanding of my business objectives and communicated with me in a language I understood. That investment meant the ideas that they came back with were virtually spot-on first time and I was able to focus my time on establishing my business."
Gillian Stretton-Knowles
