Competing in the highly competitive IT market has never been more challenging. So when Triangle Information Management, specialists in the development of high quality Business Performance and Enterprise Reporting Solutions recently reviewed their business plan, it was clear that every pound in the marketing budget would need to work very hard.

Gencon was commissioned to refresh the branding and build a website that would better position the organisation to engage their target corporate clients. In addition, Gencon created a portfolio of email templates to support the new marketing programmes that would raise awareness, drive visitors to the site and grow enquiries.

Chris Lewis, Managing Director, is expecting great things… “This new site gives me the marketing platform for our next stage of growth. We now have extensive flexibility to update the entire site, shaping the pages as we require. Crucially, we can now be far more dynamic creating and running highly targeted marketing campaigns at short notice. I am confident that the new site will more than pay for itself within three months.”