e-commerce blooming

In a market where businesses have to work hard just to survive and many are suffering, Garden Trading has continued to go from strength to strength. Committing at the outset to a totally online retail business model was a bold step, one that has now stood the test of time producing a twenty fold revenue growth over four years.

When Garden Trading branched out into online retail, Gencon was commissioned to create an engaging website with full e-commerce functionality. Crucially, the decision was taken to fully support the website with a comprehensive marketing plan including –

• A catalogue that is posted to customers
• A regular e-news letter
• e-mail shots to create interest in promotions

The value of a complete approach to marketing has really been demonstrated to work. Garden trading have taken the view that the website was a part only of their communications plan. Their focus on driving visitors to the site and then ensuring their interest is maintained throughout has paid substantial dividends.