e-commerce blooming
3rd May 2009
In a market where businesses have to work hard just to survive and many are suffering, Garden Trading has continued to go from strength to strength. Committing at the outset to a totally online retail business model was a bold step, one that has now stood the test of time producing a twenty fold revenue growth over four years.
When Garden Trading branched out into online retail, Gencon was commissioned to create an engaging website with full e-commerce functionality. Crucially, the decision was taken to fully support the website with a comprehensive marketing plan including –
- A catalogue that is posted to customers
- A regular e-news letter
- e-mail shots to create interest in promotions
The value of a complete approach to marketing has really been demonstrated to work. Garden trading have taken the view that the website was a part only of their communications plan. Their focus on driving visitors to the site and then ensuring their interest is maintained throughout has paid substantial dividends.
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