creating a brand and three bespoke website designs in just two weeks

Newly created pub group ‘Dukes & Queens” was a client in a hurry. Having acquired two pubs in as many weeks, the pressure was on to refurbish and promote the venues. Every day out of action meant lost income. Time lost in promoting the venues was time lost rebuilding trade.

The brief was to create a brand and online presence for the holding company and the individual pubs, ensuring each property, whilst clearly being part of the group, has its own identity. Bespoke photography was also commissioned.

A top level site was created for the group with links to the individual pubs. Each site has full content management allowing the client to edit the copy and the images with ease.

Angela Davis, General Manager said “When we acquire pubs we typically need to refurbish the properties and do a million other things in just a few days. Time really is money. We need partners who ‘just make it happen’. Gencon has ‘just made it happen’ - briefing, design, photography…and delivery”.

“The control we now have over our websites is exactly what we need. We can promote events, change menus and photography, all at short notice. Updating our new sites is as easy as changing the specials menu in the bar! We are delighted with the result”.