web development

if your new website is to deliver against your plan it should be…

functional

It is a given that a website design should deliver the functionality that was specified. The clever part is how it does it. Current industry terminology describes this as “the user journey”. We prefer to think of it more simply:

• Can visitors find current, relevant information easily?
• Are you directing their attention where you want it?
• Is the site generating the required responses?

We will work closely with you to channel your visitors focus, retain their interest and maximise the conversion of visitors to enquiries.

future proof

If a site is not built to current standards and with emerging technologies in mind, you may limit both your audience and the lifespan of your site.

Mobile devices are increasingly being used to browse the web and the range of browser suppliers (each reading your site slightly differently) is expanding all the time. By building to the highest standards we will ensure you effectively reach the most visitors, no matter how they are reading your site.

What about future requirements? Will you want finger tip control over your site’s content? Might you want to add e-commerce capability? Gencon will work with you to ensure that business requirements are met today and your options are kept open for tomorrow.

To learn more about our approach, call today on 01256 861854 or email us for a prompt response.